2CV Style for unpopular Pluriel…
Talk about flogging a dead horse… Citroën has released details of a special edition of what they call their ‘funky’ convertible supermini, the C3 Pluriel. What everyone else calls it in this, the age of electric hardtopped CC cars, is pointless. The Pluriel has not been an altogether success - removing the roof was a faff, and where do you put the bits you take off?
Well you leave them at home don’t you - and hope that it doesn’t rain when you’re out. Not ideal. I don’t think I’ve ever seen one out and about with the roof removed - too much like hard work for today’s drivers. I’ve always applauded Citroën for trying something different, but in this case, it just doesn’t work - especially considering the fact that the roof often leaks too.
Well anyhow, for what it’s worth, here is the new special edition - the Charleston, due to be unveiled at next month’s Paris Motor Show and on sale in the UK by early 2009. Here’s what the press release has to say about it:
The C3 Pluriel Charleston fashions a contemporary reinterpretation of a design theme that once decorated Citroën’s famous 2CV - a stylistic nod to one of the most iconic cars in history, which this year celebrates its 60th birthday.
With a blend of nostalgic and contemporary styling the C3 Pluriel Charleston should strike a chord with both 2CV fans and buyers looking for a vehicle with individual design flair. With its bold two-tone colour scheme of black and Bordeaux red, the sophisticated Charleston special edition will be positioned at the high-end of the Pluriel range with premium touches throughout such as gloss-black fittings, leather upholstery and chrome trim.
Also fitted as standard are stylish 15” aluminium wheels which feature red embellisher centres that add elegance and definition.
Hmm, good luck with that. To be honest though, they probably should have pitched the Pluriel as a fun, silly, 2CV replacement in the first place, rather than trying to pitch it as a premium aspirational lifestyle car. If they had, they might have sold a few more and not have to release gimmicky special editions, which is always the manufacturers’ last gasp to try and shift a few more units of a failing or soon to be replaced model…



